Brand Finance names ADNOC UAE’s most valuable brand at $18.9 billion

ADNOC has been named the UAE’s most valuable brand for the seventh consecutive year, according to a new report by Brand Finance, the world’s leading independent brand valuation consultancy.

The company’s brand value rose 25% year-over-year to $18.9 billion in 2025, marking a more than 300% increase since 2017. ADNOC is now the second most valuable brand in the Middle East.

“This achievement underscores that the true value of our brand lies in the positive impact we create for our community. As ADNOC’s global presence grows, we remain deeply committed to delivering sustainable growth and unlocking opportunities that benefit the UAE and its people for generations to come,” said Dr. Sultan Ahmed Al Jaber, Minister of Industry and Advanced Technology and ADNOC Managing Director and Group CEO.

ADNOC also advanced two spots to become the sixth most valuable oil and gas brand globally, surpassing international supermajors TotalEnergies and BP. Among all global brands, ADNOC climbed 23 places to rank 105th, up from 128th in 2024.

In the UAE, ADNOC was recognized as the strongest brand overall and the top business-to-consumer brand, based on consumer sentiment. Globally, it ranked fifth among the strongest oil and gas brands, driven by its progress in decarbonization, artificial intelligence innovations, and diversified international growth. ADNOC’s global brand strength score rose to 81.9, maintaining its “AAA-” rating for the second consecutive year.

Brand Finance defines brand value as the net economic benefit a brand owner would achieve by licensing the brand in the open market. It calculates brand value using a balanced scorecard of factors, including marketing investment, stakeholder equity, and business performance.