Big Bird Foods partners with Alibaba to expand global exports

Big Bird Foods Limited (BBFL) has entered a strategic agreement with Alibaba Group, the global e-commerce and technology giant, according to a filing submitted Wednesday to the Pakistan Stock Exchange.

Under the agreement, BBFL will gain direct export access to Alibaba's business-to-business (B2B) platforms, including Alibaba.com, allowing the company to sell its poultry and processed food products to verified buyers in more than 190 countries and regions.

The deal opens access to the global poultry market, which is estimated at over $350 billion annually and is growing due to rising demand for affordable protein in both developed and emerging economies, the company said.

BBFL will gain access to Alibaba’s global B2B buyer networks, sourcing tools, and online trade fairs. The partnership also provides logistics support, market analytics, and business development resources to expand cross-border trade.

The partnership is expected to increase BBFL’s export revenue, strengthen its international brand presence, and create long-term value for shareholders, the company said.

The company reported a strong financial performance for the nine months ended March 2025. Net sales surged 51.2% to PKR 8.24 billion. Profit after tax rose 44.5% to PKR 901.1 million.

The company plans to enhance operational efficiency and long-term profitability through strategic sustainability investments and sector growth initiatives, according to its latest financial report.

A key project includes a 3.0 MW solar power system expected to slash annual energy costs—currently PKR 600 million ($2.2 million)—while reducing grid dependence. The shift aligns with global sustainability standards and insulates production from energy price volatility.

The company is also diversifying investments to capitalize on Pakistan’s expanding poultry and food processing sector. BBFL aims to drive revenue growth through product innovation, capacity upgrades, and streamlined supply chains.

"With disciplined execution, these measures position BBFL to deliver sustainable value for stakeholders," the report stated.