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PCB launches own app after getting no broadcasters in UK

Move lets fans in the UK tune in to live matches, though it also signals the growing isolation of Pakistan cricket

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Brashna Kasi

Producer / Correspondent

Brashna Kasi is a sports journalist and digital producer, specializing in cricket coverage. A Fulbright scholar, she has a Master's degree in Magazine, News and Digital Journalism from Syracuse University, New York and has contributed to NPR, Dawn and Geo.

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PCB launches own app after getting no broadcasters in UKplay icon
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When you can’t find a broadcaster, you become one. With no broadcaster ready to air Pakistan-South Africa series in the UK, PCB has taken matters into its own hands by launching an OTT platform.

The move lets fans in the UK tune in to live matches, though it also signals the growing isolation of Pakistan cricket in global broadcast circles.

Whether this is innovation or improvisation depends on how smoothly the experiment runs.

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