Pakistan's travel and tourism market revenue projected to reach $4.3 billion in 2025

Pakistan's travel and tourism market is projected to reach a revenue of $4.26 billion in 2025, with an expected annual growth rate of 6.75% from 2025 to 2029.

According to the latest Statista Travel and Tourism Pakistan report, the largest market in Pakistan is the holidays package market, with a projected market volume of $1.92 billion in 2025. By 2029, the number of users in this market is expected to amount to 22.17 million, with a user penetration of 11.3% in 2025 that is expected to hit 14.6% by 2029.

The growth is likely to be maintained over the four-year period, resulting in a projected volume of $5.53 billion by 2029.

Moreover, the average revenue per user (ARPU) is expected to be US$150.66, the report said.

Pakistan's travel and tourism market is also estimated to generate 66% of total revenue through online sales by 2029.

In global comparison, United States is expected to generate the most revenue in this market with an estimated value of $224 billion in 2025.

Pakistan's travel and tourism industry is growing rapidly, with an increase in domestic and international tourists exploring the country's cultural and natural attractions. According to Statista, the local population has been exploring new avenues.

A notable trend in the Pakistani travel and tourism market is the rise of domestic tourism, with more locals choosing to explore their country. This trend can be attributed to improved infrastructure, increased disposable incomes, and a desire to support the local economy.

Additionally, the digital revolution has made travel planning more accessible, with online booking platforms and social media influencing travel decisions, according to Statista.

Moreover, Pakistan's unique geographical location offers a diverse range of experiences for travelers. From the snow-capped peaks of the Himalayas in the north to the pristine beaches of the Arabian Sea in the south, Pakistan has something to offer every type of traveler.

The country's rich history and cultural heritage also attract history buffs and cultural enthusiasts from around the world.

The growth of the travel and tourism market in Pakistan can be attributed to several macroeconomic factors, including government initiatives to promote tourism, infrastructure development projects, and increased international connectivity through new flight routes.

Additionally, a stable political environment and improved security measures have helped boost confidence among travelers, both domestic and international, leading to a positive impact on the tourism industry, Statista said.