In what is being hailed as the largest international venture by a Pakistani business group, Bahria Town’s global real estate arm BT Properties is set to unveil a landmark development in Dubai South on Tuesday.
The launch, scheduled to take place at the iconic Coca-Cola Arena, signals Pakistan’s boldest move into the global property market. The master-planned community will span 20 million square feet in Dubai’s emerging golf district and aims to rival the world’s top-tier real estate projects.
“This is a proud moment for Pakistan’s global image,” said Kamran Khan in his vlog. “It is the most ambitious international project by any Pakistani company to date.”
According to officials from Dubai South, the project aligns with the UAE’s 2040 Urban Master Plan, a government initiative to transform the area into a fully autonomous urban center over the next two decades. The location is strategically placed near Al Maktoum International Airport, which is set to become the world’s largest, and is adjacent to Expo City Dubai — envisioned as a hub for global trade, exhibitions, and innovation.
Speaking during the signing ceremony last December, His Highness Khalifa Al Zaffin, executive chairman of Dubai Aviation City Corporation and Dubai South, welcomed the collaboration. “We are pleased to partner with one of Asia’s most reputable developers,” he said. “This unique project plays a vital role in achieving Dubai South’s vision as a next-generation residential and commercial center.”
Bahria Town’s founder and chairman, Malik Riaz Hussain, expressed confidence in delivering world-class urban experiences. “This master community project will cover every aspect of modern living — from luxury villas and townhouses to state-of-the-art hospitals, international schools, shopping avenues, and lush green belts,” he said.
BT Properties claims the new development will also serve as a tourism and cultural destination. One of its standout features will be a grand replica of the Eiffel Tower — larger and more visually striking than the existing models in Lahore and Karachi. The plan also includes two major mosques: one inspired by Istanbul’s iconic Blue Mosque and another large grand mosque expected to be among the most beautiful in the region.
For Pakistanis, the project represents more than a real estate opportunity — it’s a chance to see a homegrown brand on the world stage. Over the past 20 years, Pakistani investors have poured billions into Dubai’s property market. Media reports estimate that in 2022, Pakistanis owned about 17,000 properties in Dubai, a number that surged past 22,000 by 2024.
Back in 2022, the combined value of Pakistani-owned real estate in Dubai was over $10 billion. With a 35% price increase across the market, that figure now exceeds $15 billion. However, this marks the first time Pakistani investors are being offered an internationally branded, Pakistani-led mega project on Dubai soil.
“This is a rare opportunity for Pakistani investors looking to secure sustainable, high-growth assets,” Khan said.
The Dubai launch follows Bahria Town’s reputation for delivering large-scale, high-quality developments in Pakistan. Bahria Town Karachi is recognized for its expansive 10-lane roads, clean living environment, championship golf courses, night safari, theme park, and Eiffel Tower replica. Similarly, Bahria Town Lahore and Islamabad are celebrated as models of modern urban planning.
Now, that same vision and expertise are being brought to Dubai, promising a new chapter in Bahria Town’s legacy — and perhaps in Pakistan’s global economic footprint.
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