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Scents N Stories: How an IBA grad became Pakistan’s fragrance pioneer with 32 stores

Saad Afridi shares how he navigated the challenges of scaling a brand and making fragrance more accessible for everyday consumers

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Habib Khan

Correspondent/Producer

Abdul Habib Khan is a dedicated professional, holding a B.S in Mass Communication from the University of Karachi. With over 9 years of experience in journalism, social media management, and content writing, with notable roles at Nukta, Suno News, and 24 News HD.

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Scents N Stories: How an IBA grad became Pakistan’s fragrance pioneer with 32 storesplay icon
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From IBA classrooms to leading Pakistan’s fragrance revolution, Saad Afridi's journey is fueled by passion and persistence.

What began as a small essential oils shop turned into Scents N Stories, Pakistan's first dedicated fragrance e-store, and now boasts 32 retail outlets nationwide.

In this episode of Scaled, Saad shares how he navigated the challenges of scaling a brand and making fragrance more accessible for everyday consumers.

Watch his incredible story and learn how he redefined affordable luxury in the fragrance industry!

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