Scents N Stories: How an IBA grad became Pakistan’s fragrance pioneer with 32 stores

From IBA classrooms to leading Pakistan’s fragrance revolution, Saad Afridi's journey is fueled by passion and persistence.

What began as a small essential oils shop turned into Scents N Stories, Pakistan's first dedicated fragrance e-store, and now boasts 32 retail outlets nationwide.

In this episode of Scaled, Saad shares how he navigated the challenges of scaling a brand and making fragrance more accessible for everyday consumers.

Watch his incredible story and learn how he redefined affordable luxury in the fragrance industry!