Jack of Digital appointed media enabler for Yango Ads in Pakistan

Jack of Digital, Pakistan’s leading digital media enabler and ad-tech solution provider, has been officially appointed as the enabler for Yango Ads in Pakistan.

The partnership unlocks a new era of in-app advertising opportunities, enabling brands to reach Yango’s fast-growing audience of urban, digitally active, value-to-premium income consumers across major cities, including Karachi, Lahore, Islamabad, Rawalpindi, and Multan.

Yango Ads brings to Pakistan an advanced, performance-focused advertising ecosystem that helps brands run high-impact audience targeting, CPI+, CPA and ROAS-driven campaigns, supported by first-party user insights. With multiple engaging placements, including in-app banners, home-screen ads, ride-flow placements, and map-based inventory, advertisers can now reach users during high-attention moments, translating into higher engagement and measurable business results.

“Pakistan is a fast-growing, mobile-first market with a highly engaged digital audience, and we see strong demand from brands for performance-driven, measurable advertising solutions,” said Bassem Yousri - Head of Agency at Yango Ads.

“By partnering with Jack of Digital, we are combining Yango Ads’ global ad-tech capabilities with deep local market expertise to help advertisers reach the right users at the right moment and turn attention into real business outcomes. This collaboration marks an important step in building a more connected, results-focused digital advertising ecosystem in Pakistan,” he added.

Usman Qayam of Jack of Digital commented, "We are excited to partner with Yango Ads to expand the digital advertising ecosystem in Pakistan. This collaboration allows brands and agencies to tap into a premium mobile audience with precision, scale, and performance accountability. Yango Ads strengthens the market with a new channel for conversions and measurable ROI and we are proud to enable its growth through localized support, education and campaign execution."

Through this partnership, Jack of Digital will lead market enablement, offering advertisers and agencies end-to-end services including campaign consultation, setup, optimization, creative recommendations, reporting, and performance intelligence. With Yango’s global technology and Jack of Digital’s regional expertise, the joint value proposition aims to accelerate adoption among key verticals such as e-commerce, fintech, banking, food delivery, lifestyle retail, telecom and app-based businesses.

“We are committed to delivering high-impact digital solutions for brands of every size. Yango Ads offers a unique and powerful advantage: the ability to reach audiences across all economic segments with unparalleled scale. By merging Yango’s diverse user base with our strategic expertise, we are actively working to democratize digital advertising in Pakistan, ensuring every business achieves effective, efficient, and measurable results,” says Farzana Shiekh, COO and co-founder of Jack of Digital.

“This partnership with Yango Ads marks a critical step towards unifying Pakistan’s digital advertising landscape,” says Faisal Shiekh, CEO and co-founder of Jack of Digital. “We are moving past market fragmentation to build highly effective, data-driven consumer journeys. This strategic alignment future-proofs our clients' campaigns, delivering efficiency and actionable insights that will truly redefine success in the region’s fast-evolving digital economy.”

By combining Yango's global ad-tech with Jack of Digital's regional market expertise, this alliance creates a powerful, unified channel that will future-proof brand campaigns and accelerate the next generation of data-driven digital commerce in Pakistan.

About Yango Ads

Yango Ads is the global advertising arm of Yango, a multinational technology ecosystem offering services across mobility, e-commerce, entertainment, payments, and AI. The platform connects brands to millions of users across apps and digital environments — empowering advertisers with scalable reach, optimization tools, and performance-driven outcomes.

About Jack of Digital

Jack of Digital is a leading media enabler and ad-tech partner empowering brands across Pakistan and the Middle East. Founded in 2020, we bridge global digital platforms such as TikTok, Snapchat and Muslim Pro, along with ad-tech solutions like AppsFlyer, Integral Ad Science(IAS), and TripleWhale, with regional advertisers through strategic, insight-driven innovation.

We go beyond platform access, delivering smart ad-tech solutions that unlock performance and scale. Our network of top platforms and publishers enables powerful, data-backed connections between brands and consumers. We are committed to driving the region’s digital growth by turning opportunity into measurable impact.