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How Matco Food's premium Falak Basmati Rice are world-famous

The Pakistan-based company has managed to build a brand that resonates both at home and abroad

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Habib Khan

Correspondent/Producer

Abdul Habib Khan is a dedicated professional, holding a B.S in Mass Communication from the University of Karachi. With over 9 years of experience in journalism, social media management, and content writing, with notable roles at Nukta, Suno News, and 24 News HD.

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How Matco Food's premium Falak Basmati Rice are world-famousplay icon
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Who hasn't heard of Falak Basmati Rice, right?

Matco Foods, a Pakistani based company, has managed to build a brand that resonates both at home and abroad.

Nukta’s Habib Khan sits down with Director Faizan Ali Ghauri to talk strategy, sustainability, and scaling in the rice business.

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