Samsung Gulf launches flagship devices with a week of immersive experiences in Dubai

Samsung Gulf marked the launch of its latest flagship devices with a dynamic series of events across Dubai, blending technology, creativity, and community. The spotlight was on the all-new Galaxy Z Fold7, Galaxy Z Flip7, and the Galaxy Watch8, taking mobile intelligence and user experience to the next level.

Through hands-on activations and interactive showcases, the brand offered a closer look at how innovation can be woven into everyday life.

Fashion Meets AI: A Styling Challenge with ESMOD Dubai

📍 July 22, 2025 | Dubai Mall, Star Atrium

The week kicked off with a unique fashion-tech collaboration between Samsung and ESMOD Dubai, where fashion students took on a styling challenge powered entirely by the Galaxy Z Fold7.

From creating mood boards to editing looks on the go, students used Gemini and the foldable’s expansive screen to develop and present runway-ready outfits in a fully digital workflow.

Participants worked with curated pieces from regional fashion brands like 6th Street and Origin Studios, and were mentored by industry experts, including stylist Wafa Toutounji.

With the Galaxy Z Fold7 in hand, they not only styled looks but also tapped into Gemini AI to receive instant outfit ratings, design suggestions, and real-time feedback on how to elevate their creations.

From initial inspiration to final presentation, every step of the creative process unfolded on a single screen. The experience culminated in a live mini runway show judged by fashion insiders—showcasing how AI is no longer just a buzzword, but a powerful tool shaping the future of design.

Galaxy Creators Day

📍 July 23, 2025 | BCH:CLB, W Dubai The Palm

In a celebration of creativity and innovation, Galaxy Creators Day brought together content creators, tech enthusiasts, and influencers for an immersive experience.

Attendees explored Samsung’s new lineup—including the Galaxy Z Flip7, Fold7, and Watch8 series—across four curated rooms, each showcasing specific features.

Live demonstrations highlighted real-world applications: technology-focused influencer and content creator Rawaa Aljallad shared expert tips for mobile content creation using the foldables, while fitness trainer and health coach Lina Antar explored the Watch8’s new health and fitness features, including its antioxidant tracking.

As the day transitioned into evening, the event turned into a vibrant social gathering with music, food, and a chance to network with fellow creators—merging tech exploration with community spirit.

The Live Show with Khalid

📍 July 24, 2025 | Dubai Mall, Star Atrium

The energy carried into the heart of Dubai Mall once more, with a live show hosted by radio personality Khalid Ghanayem.

Samsung’s interactive pop-up transformed the Star Atrium into a buzzing hub where audiences participated in trivia, games, and live challenges—all centered around the new Galaxy devices.

The event drew crowds of mallgoers who engaged with the brand in a fun and accessible way, with prizes ranging from Galaxy Watches to Galaxy Tablets, and other Samsung branded products.

With Khalid keeping the tempo high, the show was equal parts entertainment and product discovery, reflecting Samsung’s commitment to making tech approachable and exciting for everyone.

Galaxy x Adidas: Fitness Meets Innovation

📍 July 30, 2025 | Dubai Mall, Star Atrium

Closing the series was a high-intensity morning workout in collaboration with Adidas, led by ambassador Jay Christie.

The fitness session challenged participants to push their limits in a HIIT workout, while the Galaxy Watch8 tracked calories in real time. The top performer even walked away with a new Watch8.

The session highlighted the seamless integration between Samsung’s ecosystem—participants synced their Watch8 to their Galaxy Z Fold7 using the Galaxy Wearable app, experiencing firsthand how fitness data flows across devices.

With giveaways from both Samsung and Adidas, the session combined wellness with smart tech to help users stay motivated and connected.

From fashion and fitness to tech deep-dives and community-driven events, Samsung Gulf’s launch series demonstrated how innovation can enhance every part of modern life.

With the Galaxy Z Fold7, Flip7, and Watch8, leading the way, the brand’s latest chapter arrived with style, energy, and a human touch.