Saudi Arabia to create 11,000 jobs with launch of new cultural entertainment company

The Public Investment Fund (PIF) has announced the establishment of the National Interactive Entertainment Company (QSAS), which will develop immersive storytelling experiences inspired by Saudi heritage and Islamic history.

QSAS will focus on creating and operating world-class interactive exhibitions throughout the Kingdom, catering to the rising demand for cultural experiences among pilgrims and tourists.

QSAS aims to provide a variety of multisensory exhibitions, both permanent and traveling, that will enhance the local culture and tourism sectors.

The company will support the development of the private sector content creation industry, helping to position Saudi Arabia as a leader in this growing field regionally and globally.

Named after the Arabic word for “stories,” QSAS will highlight key historical events and notable figures from both Saudi Arabia and the wider world.

The company plans to launch exhibitions locally before expanding internationally, diversifying the storytelling content and tapping into global markets.

Aligned with PIF’s strategy to bolster the private sector through partnerships in construction, event management, and technology, QSAS is expected to generate over 11,000 direct and indirect jobs by 2030.

The company will complement other PIF initiatives, such as the Diriyah giga-project and the newly launched Dan Company, which focuses on agri-tourism and eco-tourism.

Mishary Alibraheem, head of entertainment, leisure, pports, and education at PIF, emphasized that QSAS will play a key role in making Saudi Arabia a premier tourist destination by investing in local talent and creating interactive cultural experiences.

This initiative supports Vision 2030’s goals to accommodate 30 million pilgrims and attract 150 million visitors annually by 2030.