The 37th Italian Super Cup kicks off in Riyadh

The 37th edition of the Italian Super Cup kicks off today in Riyadh, marking yet another chapter in the tournament’s prestigious history.

The tournament will feature four leading Italian football clubs: Inter Milan, AC Milan, Juventus, and Atalanta BC.

In a thrilling opener, Serie A champions Inter Milan will face off against Atalanta, the runners-up of the Coppa Italia, at Al-Awwal Park Stadium. This marks the fifth time Saudi Arabia has hosted the event, reinforcing the nation’s growing reputation as a global sports hub.

The action-packed tournament will run until January 6, with AC Milan, who finished second in Serie A last season, set to take on Coppa Italia champions Juventus this Friday. The weekend will culminate with the eagerly awaited final on Sunday, where the winners will be crowned and continue their march toward glory in the coming season.

Beyond the on-pitch excitement, the event underscores Saudi Arabia's strategic ambition to host world-class sporting events, a key element of the country’s Quality of Life program. This initiative aligns seamlessly with the objectives of Saudi Vision 2030, which seeks to diversify the economy and elevate Saudi Arabia’s position on the global stage.

By hosting the Italian Super Cup, Saudi Arabia continues to strengthen its ties with international sports, providing a world-class stage for some of Italy’s finest football talent to showcase their skills. As the competition unfolds in Riyadh, it’s clear that the Kingdom is poised to play a pivotal role in the future of global football.