The clickbait trap on YouTube: How thumbnails turn lies into profit

In this video, Nukta’s Senior Correspondent Faisal Khan exposes the murky world of online clickbait, where fake celebrity death rumours, sensational headlines, and misleading thumbnails turn deception into profit.

From Yasir Hussain and Mehmood Aslam to Humaira Asghar, the report reveals how viral falsehoods not only spread rapidly but also inflict real emotional and reputational damage.

These are real stories with real consequences, and one alarming digital trend that shows no sign of slowing down.