Apple iPhone 16 launch in UAE: Tight security, high expectations, and scalpers

The iPhone 16 launch in the UAE has drawn significant attention, attracting crowds to major retail locations like Dubai Mall and Mall of the Emirates. This year, however, the launch came with unprecedented changes in crowd management and purchasing procedures.

Apple implemented strict measures, including mandatory online reservations for customers, leaving some tourists disappointed as they hadn’t reserved before traveling specifically for the event. However, for those who managed to secure a reservation, the process was much smoother.

A Kazakhstani expat at the Apple store in Dubai Mall told Nukta that she had "pre-reserved an iPhone 16 a week prior and successfully picked it up at 8 AM" on launch day. She was particularly excited about the new Apple Intelligence feature, which enhances the device’s AI capabilities and promises a more intuitive user experience.

The UAE is one of the select markets globally where new iPhone models are released first, highlighting its importance as a key hub for technology and luxury products.

Heightened security measures amid scalping attempts

Unlike previous launches, the iPhone 16 debut in the UAE did not allow walk-in purchases. This change was aimed at managing the high demand and ensuring a smooth experience for those who had pre-ordered the device.

To maintain order, tight security measures were implemented at key locations across the UAE. Security personnel were stationed at entrances, and only customers with confirmed reservations were allowed into stores.

Despite the new regulations and security protocols, the demand for the iPhone 16 remains high in the UAE.

Although strict measures were put in place, a new resale trend emerged at the malls during the launch.

Nukta discovered that resellers were profiting between AED 1,200 to AED 2,500 per iPhone 16 Pro and Pro Max, taking advantage of the high demand. Each reseller reportedly purchased between three to five devices from multiple Apple stores.

This created a parallel market where desperate buyers, who were unable to secure pre-orders, paid a significant premium to get their hands on the latest iPhone models.

A Russian tourist had been waiting at Dubai Mall's Apple store since 7 AM, but ended up purchasing four iPhone 16 Pro Max devices from resellers due to not securing a pre-reservation.

He expressed disappointment with the system, stating, "We are disappointed with the pre-reservation method... Apple should have put restrictions on the resellers."

Despite the setback, he was excited about the phone’s new features, particularly the enhanced camera and the innovative action button, which offers more control for photography enthusiasts.

iPhone 16 features and pricing

The iPhone 16 series, including the much-anticipated iPhone 16 Pro Max, has been praised for its innovative features. The new models offer advanced AI capabilities, improved battery life, and a more powerful camera system, appealing to tech enthusiasts and casual users alike.

The Pro Max version starts at AED 5,099, positioning it firmly in the premium market.

The iPhone 16 comes comes iOS 18, which introduces several groundbreaking features. iOS 18 integrates enhanced AI functionalities, such as real-time language translation and a more intuitive Siri.

Apple says updates are expected to provide a more seamless and personalized user experience.