Pakistan loses $2.5 billion a year due to tobacco's health and economic impacts: WHO

The World Health Organization warned Tuesday that Pakistan loses 164,000 lives and PKR 700 billion ($2.5 billion) each year due to tobacco's devastating health and economic impacts, calling for urgent measures — including higher taxes — to curb consumption.

As World No Tobacco Day approaches on May 31, the WHO reaffirmed its commitment to helping Pakistan tackle the crisis. The agency urged the government to increase taxes on tobacco products, a proven strategy to reduce use while boosting revenue for public health priorities.

Without stronger action, tobacco's harm will continue undermining Pakistan's progress toward the 2030 Sustainable Development Goals, the WHO said.

Evidence shows taxation works: After Pakistan raised tobacco taxes in 2023, consumption dropped by 19.2%, with over a quarter of smokers cutting back. Federal excise revenue from cigarettes surged by 66%, from 142 billion rupees in 2022-23 to 237 billion rupees in 2023-24.

However, cigarette prices have not risen since February 2023, making them more affordable. Current tax levels remain below the WHO's recommended 75% of retail price, leaving room for stricter measures.

Pakistan ratified the WHO Framework Convention on Tobacco Control in 2004. The WHO continues supporting the government in strengthening tax policies and tracking tobacco sales.

“There is no such thing as a safe tobacco product,” said Dr. Dapeng Luo, WHO representative in Pakistan. “Tobacco kills up to half of its users, overburdens health systems and harms families and communities. All tobacco products are toxic and dangerous, especially for youth.”

The WHO emphasized that all tobacco products — regardless of manufacturer — pose severe health risks, particularly to children and teenagers. The agency urged Pakistan to prioritize lifesaving measures, including higher taxes, to protect public health and the economy.