Dubai DET joins Sport Impact Summit for collaboration

The Dubai Department of Economy and Tourism (DET) has announced a partnership with the Sport Impact Summit (SIS), a global initiative aimed at harnessing the transformative power of sport to drive sustainability, health, and economic growth.

The summit will take place at Atlantis, The Palm, on December 4-5, according to a press release.

This collaboration aligns with the objectives of Dubai's Economic Agenda, D33, which aims to double the size of Dubai's economy by 2033 and elevate the city to one of the top three cities in the world. The partnership will see DET and SIS working together to identify high-impact events and develop long-term strategies that support social, environmental, and economic growth.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), part of DET, said, “We are delighted to partner with the Sport Impact Summit to support Dubai’s mission to promote an active lifestyle through our endeavours to build and maintain a healthy, engaged, and happy population."

“Taking place shortly after the month-long Dubai Fitness Challenge, the summit will provide further momentum to Dubai’s wider fitness movement, help to identify new opportunities to strengthen sporting infrastructure and inspire communities to elevate their fitness journeys further," he added.

Sean Morris, co-founder of the Sport Impact Summit and former First-Class Cricketer, echoed Al Khaja's sentiments, noting that the summit aligns perfectly with Dubai’s commitment to sustainability and community well-being.

"Together, we have the chance to inspire global change through the power of sport and showcase Dubai as a leader in fostering innovation and sustainable practices that benefit both local communities and the world," he said.

Sport Impact Summit's global vision

With an anticipated attendance of 1,500 global leaders, athletes, and sustainability experts, the Sport Impact Summit will explore seven pillars of change:

• Innovation and Technology
• Sustainable Sponsorship
• Education and Communication
• Human Health
• Equality and Inclusion
• Green Investment
• Legacy