Experience Abu Dhabi is officially partnering with the New York Knicks

The capital of the UAE is now the Official Patch Partner of the New York Knicks for the 2024-2025 NBA season. Starting this season, fans will spot the Experience Abu Dhabi logo prominently on Knicks game jerseys, warm-up jackets, and shooting shirts.

And it doesn’t stop there—the logo will also be on jerseys sold at Madison Square Garden and through the Knicks’ online store.

Abu Dhabi at the Sphere in Las Vegas

It’s also another big step in making Abu Dhabi the home of basketball in the Middle East.New York Knicks

As part of a multi-year deal, Experience Abu Dhabi will have a presence across some of the biggest entertainment stages, from Madison Square Garden in New York to the Sphere in Las Vegas. Abu Dhabi will light up the exterior of the world’s largest LED screen in Las Vegas!

This partnership also includes custom activations, digital displays, and branded content, putting Abu Dhabi in front of thousands of fans at concerts, comedy shows, and other major events.

It's bigger than just basketball

The partnership with the New York Knicks and the MSG Family of Companies aligns with the mission to boost Abu Dhabi’s global visibility as part of the Emirate's Tourism Strategy 2030.

It also serves as an inspiration for our youth, connecting them to the world of professional sports and encouraging them to pursue their dreams with passion and dedication

Mohamed Khalifa Al Mubarak, Chairman Department of Culture and Tourism of Abu Dhabi.