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How Image transformed from fabric business into a fashion powerhouse

When CEO Asad Ahmed's daughters joined the business in 2015, they brought a new vision

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Shuja Qureshi

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With over 20 years of combined experience in media and stock brokerage, Shuja Qureshi is a seasoned professional who hosts a weekly stock market show on Nukta. Passionate about personal finance, he also presents 'How to Money with Shuja Qureshi' on Nukta.

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How Image transformed from fabric business into a fashion powerhouseplay icon
- YouTube

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Started with just fabric, family-run Image has evolved into a fashion brand and design institute — all thanks to the vision of its next generation.

When CEO Asad Ahmed's daughters joined the business in 2015, they pushed the company into ready-made embroidered garments and retail, and even launched a fashion college in Karachi.

Watch the video for an interesting discussion on the brand's evolution and more.

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