Markets

How Image transformed from fabric business into a fashion powerhouse

When CEO Asad Ahmed's daughters joined the business in 2015, they brought a new vision

- YouTube

Started with just fabric, family-run Image has evolved into a fashion brand and design institute — all thanks to the vision of its next generation.

When CEO Asad Ahmed's daughters joined the business in 2015, they pushed the company into ready-made embroidered garments and retail, and even launched a fashion college in Karachi.

Watch the video for an interesting discussion on the brand's evolution and more.

Comments

See what people are discussing

More from Business

Pakistan stocks drop as regional tensions unsettle investors

Pakistan stocks drop as regional tensions unsettle investors

Escalating India-Pakistan friction sparks market selloff, drags key sectors lower

More from Video

PSX takes a hit amid Pak-India tensions: down 1.57%

PSX takes a hit amid Pak-India tensions: down 1.57%

Watch for expert insights on corporate results and the market outlook