How Image transformed from fabric business into a fashion powerhouse

Started with just fabric, family-run Image has evolved into a fashion brand and design institute — all thanks to the vision of its next generation.

When CEO Asad Ahmed's daughters joined the business in 2015, they pushed the company into ready-made embroidered garments and retail, and even launched a fashion college in Karachi.

Watch the video for an interesting discussion on the brand's evolution and more.