UAE

Meet the faces behind the Sania Maskatiya brand

Sania Maskatiya and Umair Tabani talk about how they strike a balance between creative vision and business strategy

- YouTube

Sania Maskatiya is one of the leading fashion and design houses in the country. Over its 15 years in the industry, the label has produced quality pieces ranging from pret and couture to bridal wear.

Maskatiya has won multiple LUX Style Awards for Fashion Design. A textile design graduate from the prestigious Indus Valley School of Art and Architecture in Karachi, she joined hands with her brother, business partner, and director, Umair Tabani, to build a brand that redefined contemporary Pakistani fashion.

Her brand is celebrated for its use of luxurious textiles, intricate fabric designs, and detailed embroidery. Through the success of her brand, Sania Maskatiya rose to become one of the most prominent names in Pakistani fashion, with multiple branches across Pakistan and an international presence in Dubai.

Here, both Sania and Umair talk to Nukta about their inspirations, collections, and the sibling rivalry that fuels their brand.

Comments

See what people are discussing

More from Lifestyle

Steel and soul: How Sheikh Mohammed keeps poetry at the heart of leadership

Steel and soul: How Sheikh Mohammed keeps poetry at the heart of leadership

Sheikh Mohammed writes poetry not as a pastime, but as a powerful expression of leadership and Emirati identity

More from Video

How Pakistani stockbrokers are reacting to Indian strikes and Pakistan's response

How Pakistani stockbrokers are reacting to Indian strikes and Pakistan's response

It seemed all doom and gloom at the outset when the Pakistan stock market plunged by more than 6,500 points shortly after opening

More from World

Pakistan's Chinese-made jet brought down two Indian fighter aircraft, US officials say

Pakistan's Chinese-made jet brought down two Indian fighter aircraft, US officials say

Another official says at least one Indian jet that was shot down was a French-made Rafale fighter aircraft