UAE

Meet the faces behind the Sania Maskatiya brand

Sania Maskatiya and Umair Tabani talk about how they strike a balance between creative vision and business strategy

- YouTube

Sania Maskatiya is one of the leading fashion and design houses in the country. Over its 15 years in the industry, the label has produced quality pieces ranging from pret and couture to bridal wear.

Maskatiya has won multiple LUX Style Awards for Fashion Design. A textile design graduate from the prestigious Indus Valley School of Art and Architecture in Karachi, she joined hands with her brother, business partner, and director, Umair Tabani, to build a brand that redefined contemporary Pakistani fashion.

Her brand is celebrated for its use of luxurious textiles, intricate fabric designs, and detailed embroidery. Through the success of her brand, Sania Maskatiya rose to become one of the most prominent names in Pakistani fashion, with multiple branches across Pakistan and an international presence in Dubai.

Here, both Sania and Umair talk to Nukta about their inspirations, collections, and the sibling rivalry that fuels their brand.

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