Momin Saqib: First Pakistani TikToker at Cannes Lions 2025
The content creator, actor, and entrepreneur will become the first Pakistani TikTok creator to be part of Cannes Lions
Sibte Hassan
Correspondent, Karachi Pakistan
Syed Sibte Hassan Rizvi is a seasoned multimedia journalist with over 12 years of experience. He has worked as a news correspondent, covering various beats for Pakistan's leading news channels.
Momin Saqib for Cannes
The festival draws the brightest minds, trailblazing creators, and industry leaders worldwide each year
Momin’s inclusion is a testament to his influence and the growing recognition of Pakistan’s creative potential
In a groundbreaking moment for Pakistan’s digital landscape, TikTok has announced that Momin Saqib — content creator, actor, and entrepreneur — will represent Pakistan at the Cannes Lions International Festival of Creativity 2025 as part of its global creator delegation. This historic move marks the first time a Pakistani TikToker has been invited to the prestigious event in Cannes, France.
Held annually on the French Riviera, the Cannes Lions Festival is the world’s premier gathering celebrating creativity and innovation across media, advertising, and communication. The festival attracts the most influential creatives and industry leaders from around the globe. Momin’s inclusion in TikTok’s exclusive global delegation is not only a personal milestone but also a proud moment for Pakistan’s growing digital creator community.
As part of the delegation, Momin will join top creators from across cultures and continents in a series of TikTok-led workshops, high-profile networking events, and brand collaborations. These engagements aim to foster cross-cultural dialogue and spotlight unique storytelling styles from emerging markets like Pakistan.
“From Lahore to Cannes — I’m honored to represent Pakistan’s diverse and vibrant creator community,” said Momin Saqib. “This isn’t just my achievement — it’s a moment of pride for every Pakistani dreaming of global recognition.”
Momin’s journey — from viral internet personality to international ambassador — highlights the power of digital platforms to transcend borders and amplify underrepresented voices.
Umais Naveed, TikTok’s Content Operations Lead for South Asia, shared his excitement:
“We are proud to support creators like Momin, who reflect Pakistan's spirit, talent, and creativity. This is just the beginning — we look forward to seeing more Pakistani creators take their place on global platforms.”
This milestone marks a new chapter for Pakistan’s creative ecosystem, signaling that the country’s storytellers, comedians, and innovators are ready for the world stage. As Momin takes his place among the world’s best, the global spotlight now turns toward the next wave of Pakistani talent.
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