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Unpacking ‘Slopaganda’ in the Iran-Israel-US conflict

Amber Shamsi explores the hidden symbolism, viral tactics, and psychological tricks of AI propaganda shaping modern information warfare

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Amber Shamsi

Pakistan Editor

Amber Rahim Shamsi is an award-winning multimedia journalist, political commentator, and free speech advocate with extensive experience in media development. She previously served as Director of the Centre for Excellence in Journalism (CEJ) at IBA, where she spearheaded the launch of iVerify Pakistan, a UNDP-supported fact-checking platform. A former BBC World Service bilingual reporter, she has hosted three major current affairs shows on Pakistani news channels. She is also an IVLP and ICFJ Digital Fellow, a media trainer, and an advocate for press freedom and gender representation in journalism.

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AI-driven propaganda is emerging as a new front in the ongoing Iran-Israel-U.S. conflict, spreading rapidly across social media and shaping public perception in real time.

In this episode of “The Blue Newsroom hosted by Amber Shamsi,” Amber examines the phenomenon of “Slopaganda” - low-quality, AI-generated content used by Iran, China, and the U.S. to influence audiences and control narratives.

The program uncovers the hidden symbolism, viral tactics, and psychological tricks behind these videos and explores how they are changing the face of information warfare in today’s digital battlefield.

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