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SubDeli: How a local Hyderabad brand took on a global chain

Meet Faaiz Ahmed, the NUST graduate who traded circuits for sandwiches and built SubDeli, Pakistan’s bold new sub brand

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Habib Khan

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Abdul Habib Khan is a dedicated professional, holding a B.S in Mass Communication from the University of Karachi. With over 9 years of experience in journalism, social media management, and content writing, with notable roles at Nukta, Suno News, and 24 News HD.

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SubDeli: How a local Hyderabad brand took on a global chainplay icon
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Meet Faaiz Ahmed, the NUST graduate who traded circuits for sandwiches and built SubDeli, Pakistan’s bold new sub brand redefining local flavor.

From launching Kurtos Bistro with limited resources to creating a homegrown deli experience that’s taking over Pakistan’s fast-casual dining scene — this is a story of passion, innovation, and scaling ambition.

Watch the full episode of Scaled to see how Faaiz turned his ideas into an expanding food venture that’s proudly Pakistani.

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