UAE enforces strict penalties on telemarketing violations amid new crackdown

In a decisive move to protect residents from unwanted and misleading telemarketing calls, UAE authorities have launched a major crackdown under new regulations issued in August 2024.

The Telecommunications and Digital Government Regulatory Authority (TDRA) has already penalised several individuals after detecting over 2,000 violations of the law.

These measures are part of the government’s efforts to curb intrusive telemarketing practices, with offenders now facing hefty financial penalties and suspension of phone numbers.

What does the law say?

Cabinet Resolutions Nos. 56 and 57 of 2024 strictly prohibit the use of personal phone numbers for marketing purposes. Those caught breaking the law for the first time face a fine of Dh5,000 and will have all phone numbers registered under their name suspended until the penalty is paid.

Here’s a breakdown of the penalties:

• Fine of Dh5,000.
• Suspension of all phone numbers registered under the individual's name until the fine is paid.

• Fine of Dh20,000.
• Suspension of all phone numbers registered under the individual's name for 3 months.

• Fine of Dh50,000.
• Ban from obtaining any telecommunication services in the UAE for 12 months.

These regulations aim to protect UAE residents from deceptive telemarketing tactics, which have been a growing nuisance. As part of the new rules, cold callers must now follow strict guidelines, including limiting calls to between 9 AM and 6 PM and refraining from contacting a customer again on the same day if they reject the service during the initial call. Telemarketers are also prohibited from using aggressive or manipulative tactics to push products or services.

Companies and individuals who breach these regulations face escalating fines ranging from Dh5,000 to Dh150,000, depending on the severity and frequency of violations. The law clearly outlines penalties for first, second, and third offenses, with each additional breach incurring a significantly higher financial cost.

This new approach reflects the UAE’s commitment to safeguarding the privacy and peace of its residents while ensuring that marketing practices remain transparent and lawful. With the TDRA monitoring compliance closely, the message is clear: unwanted telemarketing will no longer be tolerated.