Apple adds ChatGPT integration in latest software update

Apple rolled out major updates to its artificial intelligence offerings on Wednesday, integrating OpenAI's ChatGPT into native apps, including Siri, on iPhones.

In a significant shift for the privacy-focused company, Apple has partnered with OpenAI to integrate ChatGPT into its Writing Tools and Siri virtual assistant, allowing users of the latest iPhones or iPads to access the AI chatbot within Apple's ecosystem.

The move, first announced in June, marks Apple’s most significant push into generative artificial intelligence as it aims to compete with rivals Google and Samsung, who have already integrated similar AI features into Android devices.

Since OpenAI launched ChatGPT in 2022, Apple has sought to persuade doubters about its AI strategy after Microsoft and Google rolled out products in quick succession.

The ChatGPT features are part of Apple's “Apple Intelligence” system, which also includes an AI-powered image editing tool called Image Playground and an emoji generator dubbed Genmoji.

Apple is initially rolling out the new AI functions to six English-speaking countries, including the United States, Australia, Canada, and Britain.

The company plans to add support for 11 more languages throughout the year, starting with an April software update.