Pakistan Post’s forgotten legacy: The decline of Eid card culture

Not too long ago, the sight of a postman in a neighborhood was a moment of excitement. With his satchel full of letters, he carried heartfelt messages across distances, especially during Eid and festive seasons.

Postal workers would work tirelessly, ensuring timely delivery of greeting cards that once held immense sentimental value. But with the rise of digital technology, handwritten Eid cards have become a thing of the past.

Today, messages are sent with a single tap, replacing the warmth of ink on paper. Yet, Pakistan Post continues to uphold its legacy, keeping the spirit of traditional mail alive.