Engro launches Pakistan's first integrated agri e-commerce platform, UgAi

Engro Fertilizers has introduced UgAi, Pakistan's pioneering integrated agri e-commerce platform, aimed at providing farmers with direct access to fertilizers at official prices.

The initial phase of the UgAi app, which is free for farmers, has been launched in Sindh, with plans for a nationwide rollout soon.

The UgAi app allows Engro Fertilizers to deliver products directly from its warehouses to farmers, customized to the size and specific needs of their farms. This initiative ensures uninterrupted availability of fertilizers, consistent product quality, and convenient delivery.

Additionally, UgAi incorporates advanced drone technology and satellite imagery to precisely monitor crops, reduce input costs, and enhance crop yields.

UgAi app would help address challenges such as artificial shortages, price distortions in the value chain, and counterfeit products that negatively impact farmers.

Ali Rathore, CEO of Engro Fertilizers, reaffirmed the company's commitment to supporting government initiatives aimed at uplifting farmers and enhancing Pakistan's agricultural sector.