Fact or clickbait? The battle between journalism and content creation

Nukta’s Editor Jahanzaib Haque is joined by Senior Producers Rana Tabbara and Riham Darwish to discuss the increasingly blurred line between traditional journalism and content creation.

Traditional news outlets, facing shrinking audiences, now face mounting pressure caused by the increasing popularity of independent creators, who pull in massive followings with much fewer resources.

For several years now, social media has become a battleground between the two industries, where creators build direct relationships with followers, sometimes outperforming legacy media.

This shift has pushed journalists to compete for exposure on various internet platforms, while sparking debates about credibility, bias, and expertise in media consumption.

As news organizations adjust to this changing environment, the conversation around journalism’s core values—fact-checking, objectivity and accountability—has become more urgent. Can content creators adopt journalistic ethics while maintaining their creative freedom?

Should journalists embrace the engaging, personality-driven style of digital creators?

The discussion explores how both industries are influencing each other and what the future of news consumption might look like.