HONOR Stuns at GITEX Global 2025 with Human-Centric AI Innovations

HONOR, the global AI device ecosystem leader, concluded its first-ever participation at GITEX Global 2025, captivating visitors with a range of AI-driven innovations and demonstrating its leadership in human-centric technology. From immersive experiences to strategic partnerships, the brand highlighted how smart devices, AI solutions, and forward-thinking collaborations are shaping digital transformation across the UAE and the GCC. Debo Zhang, General Manager of HONOR GCC said:

“Our participation at GITEX Global 2025 reinforces HONOR’s position as a global AI ecosystem leader with a human-centric approach; one that bridges smart devices, AI services, and cross-OS connectivity to enable smarter, more connected living,”

“We are also extending this vision beyond technology into real-world experiences. This month, we will open our new experience store at the iconic Dubai Mall, designed as an AI Smart Living Innovation Hub — a space where cutting-edge innovation meets cultural inspiration.”

Showcasing Human-Centric AI

At the event, HONOR presented its human-centric AI ecosystem, highlighting intelligent features designed to simplify tasks, enhance creativity, and improve communication across devices. Visitors explored the immersive AI Experience Zone, which demonstrated the brand’s vision for intelligent connectivity across smartphones, laptops, tablets, and wearables.

Guests explore HONOR’s AI-driven innovationsHONOR

The Mobile AI Experience Zone showcased innovations powered by MagicOS, including the Magic Side Bar on the HONOR Magic V5, Google Agent integration for seamless task management, and the enhanced HONOR Magic Portal on the Magic7 Pro for multi-app interaction. The Triple Screen and Gemini Experience highlighted the Magic V5’s foldable capabilities, allowing users to control connected devices across multiple screens.

Strategic Collaboration with Zayed University

HONOR also signed a Memorandum of Understanding with Zayed University to foster AI innovation, applied research, curriculum development, and student engagement in digital transformation. This collaboration reinforces HONOR’s commitment to nurturing young UAE talent and supporting academia-industry partnerships, contributing to the nation’s broader digital transformation goals.

HONOR demonstrated its thought leadership at GITEX with a keynote by Debo Zhang, General Manager of HONOR GCC, titled “Empowering Users Against AI Deepfakes.”HONOR

The AI Ecosystem Experience Zone

The AI Ecosystem Experience Zone offered visitors hands-on demonstrations of Cross-OS connectivity, linking HONOR devices with platforms like MacBook and iPhone. Features like the Magic Ring and MagicPad AI Writing Tools showcased unified control across devices, smooth multitasking, and the future of productivity. These experiences brought HONOR’s “AI Smart Living” vision to life, emphasizing how cross-device collaboration empowers creativity, productivity, and seamless digital lifestyles.

Celebrating Innovation in Foldable Technology

The booth highlighted the evolution of the Magic V Series, from earlier foldables to the latest Magic V5, emphasizing innovations in slimness, durability, and AI integration, underscoring HONOR’s leadership in foldable technology.

Thought Leadership at TechTalks 24

At TechTalks 24, Debo Zhang presented a keynote titled “Empowering Users Against AI Deepfakes,” highlighting HONOR’s on-device AI Deepfake Detection technology; the first of its kind in the smartphone industry. The innovation allows users to detect deepfakes in real time while safeguarding privacy, reinforcing HONOR’s commitment to responsible AI development.

Supporting Emerging Talent and Entrepreneurship

In collaboration with the UAE Cybersecurity Council, HONOR hosted the AI CyberFest AI Startup Challenge to support emerging talent and foster entrepreneurship in the AI sector. The initiative aligns with the UAE AI Strategy 2031, reflecting HONOR’s dedication to cultivating future AI leaders and contributing to a smarter, safer digital ecosystem across the region.

Introducing the Unbreakable AI Smartphone – HONOR X9d

HONOR also offered visitors an exclusive hands-on experience with the new HONOR X9d, the Unbreakable AI Smartphone, ahead of its GCC pre-orders on October 23. Guests tested the device’s durability through interactive challenges, showcasing its resistance to dust, heat, and water, alongside an impressive 8,300 mAh battery for unmatched endurance.

With its debut at GITEX Global 2025, HONOR not only demonstrated technological leadership but also highlighted a vision for AI-powered, human-centric experiences that bridge devices, creativity, and everyday life.