Love the UAE? Share why at a new booth at Dubai Airport and you could win big

A new booth at Dubai International Airport (DXB) offers visitors a chance to showcase their love for the UAE through a range of interactive activities.

Located at Gate 2 in Departures Terminal 3, the booth is part of the ‘Love Emirates’ campaign launched by the General Directorate of Residency and Foreigners Affairs (GDRFA).

The booth features several engaging activities, including:

1. A voting system for visitors to share why they love the UAE

A visitor makes a selection at a voting station at the interactive Love Emirates booth at Dubai International Airport.Meer Farhad Jamali

2. A survey to gather visitor feedback about the UAE

Reasons to love the UAE as displayed at the Love Emirates booth at Dubai International Airport.Meer Farhad Jamali

3. A gratitude tree where visitors can hang messages of appreciation

The messages of appreciation visitors hung on a gratitude palm tree at the Love Emirates booth at Dubai International Airport.Meer Farhad Jamali

4. A kids' corner with drawing activities and prizes, including iPads for the best entries

Children can also meet mascots Salem and Salama, participate in interactive games, and receive Polaroid giveaways.

Drawings and messages displayed at the children's corner at the Love Emirates booth at Dubai International Airport.Meer Farhad Jamali

5. Kahoot games with trivia about the UAE and the GDRFA, offering weekly smartphone prizes for winners

An interactive screen at the Love Emirates booth at Dubai International Airport begins a Kahoot trivia game.Meer Farhad Jamali

6. A virtual reality experience immersing visitors in stunning local landscapes

A visitor wearing a VR headset at the Love Emirates booth at Dubai International Airport.Meer Farhad Jamali

“The Love Emirates campaign is a way for visitors, residents, and locals to express their love for the UAE,” said Hind Marwan Al Mohammad, a communications and reputation officer at the GDRFA.

“The future of this campaign is to utilize the information gathered from the surveys and the voting system to analyze feedback, enhance our services, and identify areas of improvement, ensuring a stronger connection between the audience and us.”

Visitors at the booth's opening included GDRFA Director-General Lieutenant-General Mohammed Ahmed Al Marri and Deputy Director General Major-General Obaid Muhair bin Suroor, among others.

Why we love the emirates

Aimed at promoting a positive image of the UAE, Al Mohammad said the initiative was launched in early December, being extended after an overwhelmingly encouraging public response.

The initial campaign asked the public to vote for one of five reasons to love the UAE, which were:

1. Because it is the best country to settle in
2. Because it is an exceptional global destination
3. Because it has distinctive public services
4. Because it offers good quality of life and community impact
5. Because I feel respected and appreciated

“The ‘Love Emirates’ initiative is based on the sixth principle of the UAE 50-year charter on establishing the UAE’s global reputation which is a national mission for all institutions,” said a GDRFA spokesperson at the time.