Pakistan's Rice Exporters Association secured orders for 60,000 metric tonnes of rice from leading Chinese buyers during a trade delegation visit to Guangzhou and Shenzhen.
REAP Senior Vice Chairman Muhammad Jawed Jillani led the delegation, which met Chinese importers, distributors and traders this week.
How did Pakistan secure the 60,000-tonne rice orders?
REAP's delegation held business-to-business meetings with Chinese importers, distributors and traders in Guangzhou and Shenzhen.
These meetings promoted Pakistan's Basmati and non-Basmati rice varieties and explored ways to expand bilateral trade between the two countries.
What did REAP officials say about the China rice deal?
Jillani described the orders as a milestone for Pakistan's rice export sector. He said they reflected REAP's efforts to strengthen the country's presence in international markets and deepen trade ties with China. Jillani added that China remains one of Pakistan's most important export markets for rice.
He expressed confidence that continued engagement would help boost exports and expand long-term commercial cooperation between the two countries. REAP Co-Leader and former chairman Rafique Suleman said Pakistani rice has built a strong reputation among Chinese consumers for its quality, aroma and value. Suleman added that sustained trade promotion would help Pakistan increase its share of the global rice market.
Who supported the REAP trade delegation to China?
The delegation thanked the Government of Pakistan, the Trade Development Authority of Pakistan, the Pakistani Embassy in China and the Consulate General in Guangzhou for supporting the visit.
REAP said it remained committed to expanding exports of Pakistani rice and strengthening trade and economic cooperation with China.
Comments
See what people are discussing