Cash, cattle and faith: Sacrifice drives major business activity in Pakistan

This year during Eid al-Adha, over PKR 900 billion will flow through Pakistan’s economy—driven by the trade of sacrificial animals.

From livestock sales and transportation to butchery and hides, this religious tradition fuels one of the nation’s largest informal economic booms.

Watch the full video and discover how faith, finance, and festivity intersect in this remarkable economic cycle.