Fatima Benhaddou
Producer
A creative from the Netherlands with 9+ years of experience in digital content from Expo 2020 Dubai & COP28 to the United Nations in New York. She has produced for i.a. UNESCO, Red Cross, ASICS, Lululemon, and the Embassy of the Netherlands in UAE and Canada. Her work has been featured on CNN Travel, Dutch National TV, and Dubai Culture. Her portfolio includes photography of high-profile delegates like Sheikh Mohammed and Hamdan Al Maktoum, as well as the Monarchy of the Netherlands. She holds a Master’s degree in Media & Business.
TikTok users are captivated by the iconic Burj Khalifa skyline, luxury shopping and modern architecture.
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Dubai is leading as the most popular city destination on TikTok and Google, according to Titan Travel’s 2024 Social Travel Index.
The high-end shopping, five-star hotels, and fine dining experiences, attracts influencers and tourists alike to Dubai. Besides the modern architecture and luxury, the blend of Arab culture and cosmopolitan features appeals to a wider audience.
Dubai also provides thrilling experiences that are perfect for TikTok videos and Instagram posts, such as desert safaris, dune bashing, skydiving and water sports. On TikTok, Dubai leads with:
Dubai also tops Google searches with:
Instagram popularity
The city’s appeal is evident on Instagram as well:
- Dubai saw an 11.25% increase in Instagram posts from 2023 to 2024.
- Tagged over 111 million times in 2023, rising to nearly 124 million in 2024.
- Despite this growth, it remains the sixth most tagged city on Instagram.
Social media has transformed travel trendsShutterstock
City travel trends
Other city destinations that also shine in the social media spotlight:- Nice, on the French Riviera leads across platforms with 94 million Instagram posts and over 10 million TikToks.
- London ranks second with strong presence on Instagram and TikTok.
- Paris, hosting the 2024 Olympic Games, is also a top destination.
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