Why Dubai is TikTok’s top travel destination

Dubai is leading as the most popular city destination on TikTok and Google, according to Titan Travel’s 2024 Social Travel Index.

The high-end shopping, five-star hotels, and fine dining experiences, attracts influencers and tourists alike to Dubai. Besides the modern architecture and luxury, the blend of Arab culture and cosmopolitan features appeals to a wider audience.

Dubai also provides thrilling experiences that are perfect for TikTok videos and Instagram posts, such as desert safaris, dune bashing, skydiving and water sports. On TikTok, Dubai leads with:

Dubai also tops Google searches with:

Instagram popularity

The city’s appeal is evident on Instagram as well:

• Dubai saw an 11.25% increase in Instagram posts from 2023 to 2024.
• Tagged over 111 million times in 2023, rising to nearly 124 million in 2024.
• Despite this growth, it remains the sixth most tagged city on Instagram.

Social media has transformed travel trendsShutterstock

City travel trends

Other city destinations that also shine in the social media spotlight:

• Nice, on the French Riviera leads across platforms with 94 million Instagram posts and over 10 million TikToks.
• London ranks second with strong presence on Instagram and TikTok.
• Paris, hosting the 2024 Olympic Games, is also a top destination.

Japan is the most popular country on social media, with over 175 million Instagram tags and nearly 10 million TikToks.

India follows, with vibrant cultural appeal on social media.

Canada rounds out the top three most sought-after countries.