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Igloo Ice Cream navigates new pressures after decades of survival

MD Karim Teli outlines challenges from exports, costs and competition in evolving market

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Habib Khan

Correspondent/Producer

Abdul Habib Khan is a dedicated professional, holding a B.S in Mass Communication from the University of Karachi. With over 9 years of experience in journalism, social media management, and content writing, with notable roles at Nukta, Suno News, and 24 News HD.

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Igloo Ice Cream navigates new pressures after decades of survivalplay icon
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For over 55 years, Igloo Ice Cream Pakistan has survived changing consumer trends, rising costs, and intense competition from multinational brands. Yet, it continues to stay relevant in a rapidly evolving market.

But today, new challenges are emerging, from export pressures and high shipping costs to the rise of the unorganized sector.

In this episode, Karim Teli (Managing Director) shares insights on growth, competition, and what it truly takes to build a long-lasting brand.

Watch till the end to understand the business behind one of Pakistan’s most nostalgic names.

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