Sharjah Media City launches Influencers Room Program to empower creators

Sharjah Media City (Shams) has announced the launch of its innovative ‘Influencers Room' programme during the 13th edition of the International Government Communication Forum. This six-week initiative is designed to develop and integrate social media influencers into the professional landscape, providing them with crucial tools and knowledge to thrive in the ever-evolving digital economy.

A user downloading TikTok on phoneAFP

The program serves as a dynamic platform, open to young talents and creatives across various social media channels. By equipping participants with skills in influencer marketing, content creation, audience engagement, and personal branding, the initiative aims to help them transform their ideas into impactful and successful ventures. This will not only support their individual growth but also foster business development in the budding influencer industry.

What’s in store for you?

Interactive workshops

At the heart of the Influencers Room are a series of interactive workshops and sessions led by seasoned industry professionals, including successful influencers and digital marketing specialists. The program covers key aspects of the influencer ecosystem, such as brand collaboration strategies, content creation techniques, and social media marketing tactics. It also provides attendees with a unique chance to learn from industry insiders and connect with peers and potential partners.

Networking opportunities

Throughout the program, participants will engage in networking sessions, collaborative meetings, and exclusive talks with influencers who will share their personal journeys, success stories, and valuable tips for standing out in a competitive field. These discussions will help participants gain insight into how to break through in this fast-paced industry.

Six-week curriculum

The Influencers Room's six-week curriculum is designed to provide a deep dive into essential topics:

Week 1: An introduction to digital marketing, the fundamentals of influencer marketing, and goal-setting, with a focus on Meta platforms.

Week 2: Engaging with followers and brands, understanding AI's role in media, and a session on TikTok by a specialized influencer.

Week 3: Media speaking and audience interaction, along with insights about Dolby

Week 4: Photography and photo editing workshops, plus storytelling with digital tools.

Week 5: Media relations and content production, with an introduction to the YouTube platform.

Week 6: AI’s application in podcasting and content creation.

A YouTube event in NYCAFP

Rashid Abdullah Al-Obad, director of Sharjah Media City (Shams), emphasized the significance of the Influencers Room program in shaping the future of media:

"This initiative is one of Shams' pioneering efforts to support and develop talent in the influencer marketing space. By providing a platform for emerging content creators, we are giving them the confidence and skills they need to succeed in this growing industry."