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Why Pakistanis don’t trust the news anymore

Who’s really responsible for Pakistan’s growing media trust gap: the journalists or the audiences?

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Amber Shamsi

Pakistan Editor

Amber Rahim Shamsi is an award-winning multimedia journalist, political commentator, and free speech advocate with extensive experience in media development. She previously served as Director of the Centre for Excellence in Journalism (CEJ) at IBA, where she spearheaded the launch of iVerify Pakistan, a UNDP-supported fact-checking platform. A former BBC World Service bilingual reporter, she has hosted three major current affairs shows on Pakistani news channels. She is also an IVLP and ICFJ Digital Fellow, a media trainer, and an advocate for press freedom and gender representation in journalism.

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Why Pakistanis don’t trust the news anymore play icon
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Who’s really responsible for Pakistan’s growing media trust gap: the journalists or the audiences? In this episode of The Story Behind, Nukta's Pakistan Editor Amber Shamsi explores:

  • How Pakistan’s media landscape has changed in recent years
  • Why audiences are angrier, more skeptical, and less trusting than ever
  • The role of biased coverage, misinformation, and shrinking newsrooms
  • How social media and sensationalism are reshaping public perception
From newsroom meltdowns to online debates, this episode dives into the uncomfortable truth: Are we the problem, or are we just tired of being played?

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