Breaking barriers: Neem female founder is redefining Pakistan’s startup space
Vladimira Briestenska joins Let's Be Real to discuss serving 134 million underbanked consumers through fintech
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Forbes-awarded entrepreneur, co-founded Neem in 2019
Leads fintech in Pakistan's male-dominated startup space
Podcast host. Fintech founder. Fierce human. Meet Neem's founder, Vladimira Briestenska, who joins Tanya Abbasi on Let's Be Real this week for a candid chat on building, balancing, and breaking the mold. In the male-dominated startup space of Pakistan, she's leading with empathy, tech, and grit.
A Forbes-awarded entrepreneur and global advocate for equality, Vladimira co-founded Neem in 2019 to tackle financial exclusion in Pakistan. Her embedded finance platform has raised $2.5 million, serving over 134 million underbanked consumers through innovative banking-as-a-service solutions.
Beyond fintech, she co-founded The Future Farm to address entrepreneur mental health and hosts a podcast on founder wellbeing. Her work spans from establishing tech incubators to working with the European Union, demonstrating her commitment to systemic change through technology and social impact.
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