Pakistanis' strongest positive associations with their country are its people and social values, followed by food and natural beauty, an Ipsos survey found. The survey offers an upbeat picture of national identity ahead of Independence Day.
What do Pakistanis value most about their country?
Social values, including hospitality, good behavior, brotherhood and Pakistani talent, topped the list, cited by 48% of respondents who named something they liked about Pakistan.
The survey, conducted among more than 1,000 people from July 31 to August 5, allowed up to three answers per respondent, so figures do not add up to 100%.
How important is food to Pakistan's national identity?
Food was the second most frequently cited positive association, mentioned by 30% of respondents. Tea, kheer and makkai ki roti were among the dishes specifically highlighted as sources of pride.
Why do Pakistanis value the country's natural beauty?
Natural beauty ranked third, cited by 28% of respondents who pointed to the country's mountains, valleys and weather.
Travel destinations such as Naran, Swat and Kashmir were also prominent, with 22% naming tourism and travel spots among the things they liked about Pakistan.
What other factors shape positive views of Pakistan?
Patriotism was cited by 21% of respondents, who referred to the country's flag, name, national anthem and broader national pride. Culture, including language, family values, dress and diversity, was mentioned by 20%.
Geography drew mentions from 17% of respondents, with Islamabad, Lahore and Karachi cited most frequently. Islamic identity, including faith and religious traditions, was associated positively with Pakistan by 14%.
Has patriotism in Pakistan increased since the last survey?
The findings showed an 11% increase in general patriotism compared with the previous Ipsos survey in 2024.
Ipsos Pakistan CEO and Managing Director Abdul Sattar Babar said public discussion of Pakistan is often dominated by challenges and negative narratives, but the survey showed perceptions are also shaped by everyday connections to fellow citizens, traditions, food and places.
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