The only guide you need to J1, Dubai's swankiest new beachfront

Just when you thought Dubai couldn’t possibly outdo itself — because honestly, what’s left? — it proves us all wrong. AGAIN.

La Mer Beach is officially a thing of the past, and stepping into its sandy shoes is J1, a glammed-up, vibey hotspot that’s so Dubai, it hurts (in the best way possible).

What’s J1, you ask? Oh, just your new favorite playground for eating, sipping, lounging, and pretending you're on a chic Mediterranean holiday — all without leaving the UAE. The strip features 13 newlicensed concepts, including the world’s largest beach club!

Read: J1 Beach opens first of 13 luxury beachfront restaurants in Jumeirah

Here are our top six picks from hottest new beachfront you’re going to be ‘gramming all year long:

For dancing folks:

Gitano

Straight from the bohemian beaches of Tulum, Gitano has landed in Dubai with its signature jungle vibes, earthy aesthetic, and party in your mouth Mexican flavors. From live DJ sets to mezcal-fueled evenings, this spot is all about transporting you to a tropical utopia. Go during the day or night, doesn't matter, the place is happening around the clock.

PSA: The interior is a goldmine for your Instagram feed.

Gigi Rigolatto

Elegant, playful, and dripping in Euro-chic flair, Gigi Rigolatto is like the rich Italian cousin you wish you had. Think poolside vibes, pasta that feels like a warm hug, and Aperols for days.

Wear your best sunnies, because this spot demands main character energy.

For foodies:

African Queen

Step into the world of African Queen, where luxury dining meets a laid-back atmosphere (our favorite crossover if we're being honest).

Inspired by the iconic French Riviera spot, this Mediterranean restaurant serves up some standout grub like wood-fired truffle pizza, Niçoise salad, and grilled fish. Add in signature desserts like rum-soaked baba and Tropézienne tart, and you’ve got an unforgettable experience.

Whether you’re sipping cocktails or going there on a hungry stomach, African Queen promises a celebration of both food and life. Perfect for both intimate dinners and group celebrations.

La Baia by the Beach

A slice of Mediterranean paradise, La Baia by the Beach brings the Amalfi Coast to Dubai. They've got mosaic floors, fresh produce, seafood and pasta dishes bursting with flavor, and views that pair perfectly with a chilled granita in hand. This beachside haven offers an escape that feels worlds away from the city's hustle.

Bonus point, the staff knows how to show you a good time; service is 11/10!

For the vibes:

Lúnico

When I say Lúnico left me speechless, I mean it! It's the restaurant equivalent of that fun, flirty friend who never skips a party; it's feisty and it's sophisticated.

With bold Latin flavors, punchy cocktails, and an electric atmosphere, coupled with trippy decor (literally, I encourage you to look up at the ceiling and be mesmerized), it’s impossible not to have a good time here. Come for the ceviche, stay for the salsa (and we’re not just talking about the dip).

Kaimana Beach

Imagine a place where tropical island vibes meet Dubai’s signature glam — that’s Kaimana Beach. Inspired by the spirit of the ocean (Kaimana in Hawaiian), this serene spot blends Polynesian charm with luxe design. We're talking bamboo pergolas, sun beds, and Tiki cabanas, all paired with a Michelin-star chef-led menu featuring exotic bites like piña colada oysters.

With an adults-only poolside and family-friendly beach access, Kaimana is your new go-to for sun and sea, no matter the occasion.